Hi, I’m Sia

and this is my favorite quote:

“If you can't solve a problem, it’s because you're playing by the rules.”

Paul Arden

As a hybrid designer I have...

Business analysis skills

  • Mapping my UX solutions back to the business goals

  • Been involved with stakeholders either to get approvals or educate them about new concepts

Team leadership

  • Planned, organized and led over 10 full design sprints and workshops

  • Organized and led design review sessions

Design skills

  • Led and mentored junior designers and software engineers

  • Planned, organized and led over 10 full design sprints and workshops 

I also have an advertising background and have worked with multinational ad agencies such as Publicis and FCB and worked on known brands such as: Sprint, HP, Dockers and Hilton Family.

Process

Fun facts

I started my career as a shoe designer! I'm a big foodie and cooking is one of my favorite hobbies. My dream is to start a non-profit organization and provide free mindfulness classes for young children to enable them to become more aware and in control of their emotions, body and brain.